Over the last decade, we’ve been bombarded by information on the value of eating more vegetables and fruits. We now know that plant foods are more than just low calorie sources of fiber, vitamins and minerals…they’re loaded with antioxidant compounds that may reduce our risk of serious diseases and slow the aging process. It seems like a new “superfood” or “superfruit” that tops the ORAC charts is being discovered every other week.

Yet, for all the knowledge we now possess, vegetable and fruit consumption is still shockingly low. According to the Centers for Disease Control, only 32.6% of US adults consume fruit 2 or more times/day, and only 27.2% eat vegetables more than 3 times/day. We have a lot of catching up to do, with respect to healthy eating.

Under the circumstances, it’s not surprising to see supplements being marketed to fill the gap. One such supplement is Phytoberry – a blend of high ORAC fruit concentrates, herbal extracts and oils that’s designed to act “…as a wonderful insurance policy” against inadequate fruit intake.

Manufacturer’s Description: PhytoBerry® is a highly concentrated berry based whole food supplement that is loaded with natural anti-oxidants. Featuring a comprehensive blend of over 40 high ORAC value fruit concentrates, phytonutrients, essential fatty acids and herbal extracts, PhytoBerry® is specifically designed to offer whole body antioxidant protection. PhytoBerry® has been professionally formulated, energetically tested and contains no artificial ingredients of any kind. A single serving has the equivalent nutrient content of 6 to 8 servings of fresh fruit.

Calories 60
Fat 1 g
Trans Fat 0
Cholesterol 0 mg
Total Carbohydrate 13 g
Dietary Fibre 2 g
Sugars 7 g
Fruit Concentrates
Goji Berry 1200 mg
Organic Acai Berry 600 mg
Pomegranate 300 mg
Indian Goose Berry 215 mg
Mangosteen (including pericarp) 200 mg
Prune 200 mg
Blueberry 175 mg
Raisin 150 mg
Cranberry 140 mg
Strawberry 125 mg
Acerola Berry 110 mg
Apricot 90 mg
Raspberry 70 mg
Cupuacu 55 mg
Blackberry 40 mg
Sea Berry (Buckthorn) 35 mg
Elderberry 35 mg
Phytonutrients
Rosehip Extract 250 mg
Green Tea Extract 140 mg
Apple Extract 70 mg
White Tea Extract 35 mg
Rosemary Extract 30 mg
Grape Skin Extract 30 mg
Olive Leaf Extract 15 mg
Bilberry Extract 15 mg
Grape Seed Extract 15 mg
Pine Bark Extract 10 mg
Corn Silk (Zea mays) 10 mg
Quercitin 5 mg
Lycopene 5 mg
Resveratrol 2 mg
Essential Fatty Acids & Oils
Organic Non-GMO Lecithin 900 mg
Organic Flax Seed Oil 320 mg
Organic Coconut Oil 55 mg
Plantain Oil 35 mg
Extra Virgin Olive Oil 25 mg
Avocado Oil 20 mg
Essential Orange Oil 140 mcg
Essential Rosemary Oil 140 mcg
Essential Clove Oil 30 mcg
Essential Thyme Oil 30 mcg
Essential Oregano Oil 30 mcg
Essential Cinnamon Bark Oil 30 mcg
Black Pepper Extract 2 mg

Other Ingredients: Organic Evaporated Cane Juice Powder, Stevia Extract and Natural Berry Flavor

Comments: One of the problems I’ve seen with blended, “superfood” supplements in general, is that they feature an impressive-looking array of ingredients, but provide only miniscule amounts of each one.  Whole foods are biochemically complex, and specific nutrients are present in relatively small amounts. When only small amounts of the food are provided in the first place, the nutritional impact is debatable. Under the circumstances, it’s important to know more about what the entire supplement blend has to offer, vs. individual ingredients.

Which brings us to PhytoBerry…unfortunately, the information available on the company web site is long on buzzwords, and short on specifics.  Consider the following paragraph:

This “superfruit” blend packs a one-two punch by providing exceptional antioxidant activity while preserving the natural harmony of the whole foods, including all of the secondary and trace nutrients. This natural balance and synergy provides us with a level of protection that can’t be duplicated with isolated forms of antioxidants. 

PhytoBerry provides “exceptional antioxidant activity?”  Then why isn’t the ORAC value provided on the site or product label? The blend preserves “all of the secondary and trace nutrients?”  Then why aren’t these listed on the nutritional label?  This “level of protection…can’t be duplicated” with isolated antioxidants?  How do they know this? Where’s the science behind this claim?  PhytoBerry contains the “equivalent nutrient content of 6 – 8 servings of fresh fruit?”  Which nutrients and fruits did they use to draw this conclusion? 

I found exactly ZERO data to support any of these claims.

All told, PhytoBerry provides less than 4 grams of blended fruit concentrates, which isn’t a lot.  And – needless to state – we know nothing about what might have been lost as a result of processing.  Heat, light and air can be incredibly damaging to nutrients…yet the company tells us nothing about how their concentrates were prepared or handled. Ditto the extracts, which are not standardized for any of the known, bioactive ingredients.

PhytoBerry also contains a blend of nutritional oils, but once again, the amounts are too small to be of much use. For example, consider that a teaspoon of – say – flax oil represents about 4 – 5 grams…the 350 mg in PhytoBerry represents a few drops, at best. Some of the oils are even provided in microgram amounts…in other words, they’re simply label decoration.

Ironically, it’s probably the isolated phytonutrients (e.g., lycopene, resveratrol and quercetin) added that provide the most value.  The amount of resveratrol added – while not large by supplement standards – is a healthful amount (about the same as in a couple glasses of red wine).

But does this justify the price? PhytoBerry ain’t cheap: the best price I could find for a 1 pound (30 serving) container was $35.99.  If a serving of Phytoberry really represented the nutrient equivalent of 6 – 8 servings of fresh fruit, it might be worth it, but I’m unrepentantly skeptical. The burden of proof is on the company, after all.

For what it’s worth, the sample packet of PhytoBerry I tried was tasty enough: it tasted just like berry-flavored “Juicy Juice” with a small amount of sediment/grit in it. 

Overall, I’d say PhytoBerry probably could make SOME contribution to your phytonutrient intake and is certainly benign, but personally, I’m far from convinced that it’s a viable substitute for the real thing.  In the long term, the solution to not eating enough fruits and vegetables is…to eat more fruits and vegetables.

Taste: 4.0/5.0
Quality: 4.0/5.0
Efficacy: 2.0/5.0
Value: 2.0/5.0
Overall: 3.0/5.0

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